AT THE CONTROLS With 15 years of experience in online advertising, JET is a proven online marketing engine with best practices and processes that can be implemented into tightly branded integrated campaigns that deliver measurable results. JET has expertise in developing and managing large-scale online sales and lead generation campaigns from overall strategy to the minutia of successful execution. JET's Founder (Jody Eichler) has spent 15 years in online advertising and marketing and has a track record of generating positive results for clients in a variety of industries. Areas of expertise include CPC/CPA advertising ROI performance measurement Online lead generation campaigns Search site marketing Online media planning Budget allocation / maintenance E-mail marketing campaigns Customer communication strategies Opt-in database development Market and industry research Team leadership and management Research and negotiation Relationship building Strategic project management Vendor procurement and management Integrated marketing strategies Internal costing and staffing Direct marketing programs